About
I design and build complex digital products, with AI where it adds value.
Product designer → design engineer based in Switzerland, working across product strategy, UX, AI and implementation.
Hello
I’m Facundo. I help startups and established companies shape ideas, improve products and simplify complex systems — from first concept to something real, testable and ready to grow.
Lately, that often means exploring where AI can genuinely improve the product, not just adding it for the sake of it.
I’ve worked across healthcare, fintech and media with MindMaze, Pictet, Taurus, Migros, RTS and Play Suisse.
What I do
Focus areas
- 01AI prototyping & workflows
- 02Design engineering
- 03Product architecture
- 04Interaction systems
- 05Rapid 0→1 product development
- 06Design systems & scalable UI
Experience · 15+ years
Where I’ve worked
- 2025 — Present
Almeyra
Product & Design Consultant
- 2022 — 2025
MindMaze
Design Team Lead · Product Designer
- 2020
Taurus
UX Lead · Consultant
- 2020 — 2021
SRG SSR · Play Suisse
Senior Product Designer · Consultant
- 2019 — 2020
Pictet Group
Senior Product Designer · Consultant
- Earlier
Migros · LeShop
Product & UX Design
Education & training
Where I’ve studied
- 2026
UXQB · CPUX Medical Devices
UA3100 Usability & UX Engineer · IEC 62366
- 2019
AJ&Smart
Design Sprint · Online course
- 2018
McKinsey
Scrum & Agile · Professional training
- 2007 — 2011
Eikon EMF · Fribourg
Interactive Media & Design